2024 WEPs Deep-dives Series: #6 WEPs in the marketplace: Removing gender stereotypes in marketing and adverting

Private sector companies and marketers have the power and responsibility to challenge entrenched gender stereotypes and cultural norms, paving the way for a marketing era that truly represents today’s consumers. By shaping the portrayal of women in advertisements and media, marketers, advertisers, and storytellers can influence corporate and popular culture, empowering women and enhancing business outcomes. 

Join us for the sixth session of the WEPs deep-dive series to learn about good practices of gender responsive marketing and adverting from WEPs signatories from around the globe.