Ammar Al-Safadi (M)
Chief Executive Officer
We are proud of Housing Bank’s membership in the Women’s Empowerment Principles (WEPs), reaffirming our unwavering commitment to promoting equality, inclusiveness, and diversity in the workplace—which is considered the cornerstone of our institutional success and the growth of our society and economy. Women’s empowerment is not merely a social responsibility but rather a strategic investment in a future that is more innovative, sustainable, and pioneering. We believe that diversity fuels creativity, equality creates opportunities for growth, and inclusiveness builds a more productive work environment. Through our commitment to these global principles, we strive to enhance the position of women both within the bank and in society by supporting female entrepreneurs. Our membership in WEPs reflects our vision to be a role model in supporting and empowering women and in fostering a work environment based on fairness, respect, and equal opportunities for all. We will continue to develop policies and initiatives that contribute to achieving this goal, firmly believing that empowering women is equivalent to empowering society and the economy.