NADA ABI SALEH (F)
Head of Leo Burnett Beirut
As a female Senior Executive, I believe in a future where gender equality isn't just a goal but a reality. Empowering women isn't just a moral imperative; it's a strategic one. In every boardroom and company, in every marketing campaign, let us champion diversity, shatter stereotypes, break taboos, change the status quo and create a world where every woman's voice is not just heard but celebrated. Because gender equality is not just good for women; it's good for business, innovation, and the world we all share. And because we believe, as Leo Burnett Beirut, that creativity transforms human behavior, we have put CREATIVE ACTIVISM at the heart of everything we do, to empower women and drive institutional change for a more gender balanced society.